You’ve been tasked with creating a corporate video for your company, and you’re not quite sure where to start. First, it’s important to understand the purpose of the video. In today's business climate, corporate culture is more important than ever. A company's culture can be a major differentiator in the marketplace, and it can also have a big impact on employee satisfaction and retention. For these reasons, many companies are investing in corporate videos that capture their culture and values. If you're looking for some inspiration for your next corporate video project, here are 10 great ideas to get you started.
1. Employee stories.
Employee stories are a great way to show potential customers what your company is all about. You can use employee stories to show how your company has helped people in the past, or to show what your company does on a day-to-day basis. If you have any employee story ideas that you would like to share, please feel free to share them with us. Thanks!
2. A day in the life.
A "day in the life" corporate video is the perfect way to show potential clients what your company is all about. By following one or two employees through their workday, you can give viewers a behind-the-scenes look at your business and highlight the unique aspects that make your company special. This type of video is also an excellent way to show off your company culture and values, and to demonstrate how your team works together to get the job done. If you're looking for a creative and engaging way to tell your company's story, a "day in the life" video is a great option.
3. The history of your company.
A corporate video is a great way to tell the story of your company. From its humble beginnings to its current success, a corporate video can chronicle the journey of your business and provide insights into its unique culture. A corporate video can also be used to highlight your company's achievements, whether it's been honored with awards or recognized for its innovation. In addition, a corporate video can be an effective marketing tool, helping to promote your products or services to potential customers. Whether you're looking to educate, entertain, or simply inspire, a corporate video can be a powerful addition to your marketing arsenal.
4. Company Values.
At its core, a corporate video should be about conveying your company's values to its employees and customers. After all, these are the people who will be representing your brand to the world. By clearly articulating your values, you can ensure that everyone is on the same page and working towards the same goals. Furthermore, a corporate video is the perfect medium for explaining your company's history and how it has come to stand for what it does today. By conveying your values through a corporate video, you can ensure that your employees and customers are fully invested in your company and its mission.
5. Philanthropy efforts.
As a business, philanthropy is one way to show that you're more than just a money-making machine. It's a chance to give back to the community, and it can be a great way to build goodwill and boost your reputation. When it comes to corporate philanthropy, there are many different options available. You can donate money to a cause, or you can sponsor an event or program. You can also volunteer your time or expertise to help a worthy organization. And of course, you can always encourage your employees to get involved in philanthropic activities. Whatever route you choose, corporate philanthropy is a great way to make a difference.
6. Company Perks.
A company's perks are often one of its most appealing features to potential employees. From free lunches to on-site daycare, these benefits can be a major selling point during the recruiting process. A corporate video is the perfect platform to showcase all that your company has to offer. By highlighting the unique perks that your employees enjoy, you can show viewers that your company is a great place to work.
7. Leadership insights.
If you're looking for a corporate video project that will really capture your audience's attention, consider creating a leadership insights video. This type of video can be highly effective in demonstrating your company's commitment to leadership and helping to attract and retain top talent. To produce a leadership insights video, start by interviewing your company's senior leaders. Ask them about their leadership philosophy, what motivates them, and how they've developed their own leaders within the organization. Then, edit the footage to create a moving and inspiring portrait of your company's leadership. Finally, add a voice-over or on-screen text to provide additional context and analysis. By following these steps, you can produce a corporate video that will give your viewers an inside look at your company's leadership.
8. Innovation in action.
A corporate video can be a great way to show potential clients and customers what your company is all about. And there are a number of ways to approach such a project. One option is to focus on innovation in action. This could involve showcasing new products or services, highlighting recent R&D achievements, or even sharing customer testimonials that speak to the transformative power of your offerings. Another approach is to tell the story of your company through the eyes of its employees. This could include interviews with members of different teams discussing what they do and how they contribute to the company's overall success. Whatever route you choose, a corporate video can be an excellent way to connect with your audience and communicate your brand values.
9. Event coverage
If you're looking for ideas for your next corporate video project, event coverage is a great option. There are a few different ways you can approach event coverage, depending on what you're trying to achieve. One option is to focus on the behind-the-scenes action, giving viewers a look at all the work that goes into putting on a successful event. Another option is to create a highlights reel, featuring the best moments from the event. Or you could take a more personal approach, telling the story of a specific individual who was involved in the event. Whichever approach you choose, event coverage is a great way to create an engaging and informative corporate video.
10. The customer experience.
Providing a great customer experience is essential for any business, but it can be especially important for companies that deal with high-end products or services. A corporate video project focused on the customer experience can help to show potential clients what they can expect when they work with your company. By highlighting your commitment to providing a superior level of service, you can set yourself apart from the competition and attract new business. In addition, a well-made customer experience video can be used as a sales tool, providing potential clients with an inside look at your company and giving them a taste of the high level of service you provide. Whether you use it as a marketing tool or a sales tool, a customer experience video is an excellent way to showcase your company's commitment to providing a superior level of service.
If you’re in need of a corporate video project and want to make sure it’s executed flawlessly, contact us. Our team at Dreamfoot has the experience and skills necessary to help your business put its best foot forward with engaging and informative corporate videos. Leave everything from storyboarding to filming to post-production editing in our capable hands, so you can focus on what you do best – running your business! Do any of these project ideas spark your interest? Let us know, and we can get started planning your perfect video today.
Keyword: Corporate video