About SC Advisors

Jay Berlinsky is the founder and owner of SC Advisors. Since the late 1980s, he has been a quiet force behind many of Orlando's most prominent development projects. A fifth-generation Central Floridian with over thirty years of real estate development experience, Jay brings a wealth of knowledge, as well as a unique understanding of the Central Florida market, its history and its people. Many of the region's key stakeholders have chosen Jay to guide them through the development of their projects.

His advisory, oversight, and owner's representation roles cover projects and transactions valued in excess of $2 billion and comprise more than three million square feet of office, retail, and public venues. These include four corporate headquarters, the highly acclaimed Amway Center, and the Citrus Bowl Stadium.

He has also successfully navigated the complex regional planning process on behalf of two new master planned communities. He and his team have secured entitlements for 3,000 acres of mixed-use community development including over 5,000 dwelling units and three million square feet of commercial, retail, office and hospitality uses. He credits his role in the early governance of Disney's Town of Celebration as important in the understanding and shaping of great communities.

Coordinating highly complex, large scale, public/private projects is another specialty of Jay and his team. Our community's elected leaders have repeatedly turned to Jay for oversight of landmark public projects. His public service appointment to the Orange County Oversight Committee for the $580 million Phase V expansion of the Orange County Convention Center gave him valuable insight into the management of large scale projects. This experience led to later opportunities to work with community leaders on the $1.6 billion Community Venues Plan, to serve as Developer’s Representative for Amway Center, and his current role as Owner’s Advisor for the City of Orlando on the re-construction of the Florida Citrus Bowl.