All About Ambush Marketing

All major sporting events from Olympics to World Cup Football to major tennis championships are heavily sponsored by various corporate giants and that would be visible on the ground, in mass media campaigns, the tees that sports people wear and also in hoardings and banners. Being a sponsor involves such huge amounts of money that smaller players can’t possibly dream about it. If a company doesn’t have the huge budgets to sponsor a major sporting event, it can try out ambush marketing. It means trying to ride on the wave created by a sporting event investing a fraction of the amount the real sponsor may have put for the event.

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