At the hardware level, zeroes and ones are powering the circuits in a computer, at the business level it’s the Big Data that is making a sea change in how companies devise marketing strategies to stay competitive. It could be composed of anything from single digits and multiple digits all containing vital information about the market, functioning of a machine, human body, ecommerce transactions or just about any day-to-day activity that may or may not have anything to do with buying or selling.

 

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