Mastering BigCommerce: Essential Tips and Tricks for Customizing Your Online Store

A fully bespoke and custom ecommerce store is an absolute necessity if you want to compete, survive and thrive in the rapidly evolving world of ecommerce. Having a store made on the provided free templates won’t cut it anymore as you want to ensure that every aspect of the online store is in sync with the brand’s identity, idea and ideology. With the right development strategies, your store can offer a unique user experience, drive sales, and build brand loyalty. One of the leading ecommerce platforms for all scales of businesses nowadays is undoubtedly BigCommerce. This SaaS platform is most famous for the out of the box and unique approach towards ecommerce services.

BigCommerce, a leading Ecommerce platform, provides a robust foundation for businesses of all sizes to build and grow their online stores. To fully leverage the capabilities of BigCommerce, developers employ various techniques that encompass design, functionality, optimization, and integration. But doing Bigcommerce development on your store that is fully customized to your needs and wants is no easy feat especially without an expert.

According to certified Bigcommerce agency experts, the design and layout of your ecommerce website can be the deal maker or breaker for your potential customers. The most important thing is to make the website easy, it should then be aesthetically pleasing and should always make the customer’s feel special and taken care of. In this article, we will explore essential tips and tricks for BigCommerce development that can help you tailor your online store to meet your business needs and exceed customer expectations.

Diving Deep to Understand What Bigcommerce is all About!

Before diving into the customization side, it’s important to have a solid understanding of the BigCommerce platform itself. This platform guarantees to provide everything from start to finish and ensure constant growth and scalability. With a user friendly interface and top notch built-in features, Bigcommerce is a robust, reliable and cost-effective platform for your business.

The customizable pre-built site templates, 99.99% uptime, special tools to manage the payments and shipping, annual conference, POS solutions, B2B ecommerce solutions, built-in SEO features, marketing and conversion tools, single dashboard to manage all the product listing on the site and other sites like Amazon, Etsy and EBay as well and lastly a 28%-30% annual growth are just a few reason for you to choose Bigcommerce as your platform!

Essential Tips and Tricks for Customizing Your Online Store

The Right Theme and Customized Design

Even though Bigcommerce offers a pandora box of pre-designed themes and templates to choose from, selecting the right one is crucial. Always opt for a theme that fully aligns with the brand’s aesthetic and offers the flexibility you need for customization. Bigcommerce development experts can leverage the platform’s themes and templates or create custom designs from scratch using HTML, CSS, and JavaScript. Also consider factors such as layout, color schemes, and responsiveness.

A responsive theme ensures that your store looks great on all devices, including desktops, tablets, and smartphones. Emphasizing a responsive design will cater the needs of all kinds of customers, leading to more sales. Another great benefit of having a mobile-friendly website design is that it ranks higher on search engines, ensuring organic traffic and more visibility for your brand.

Add Apps and Integrations for Enhance Functionality

BigCommerce supports a wide range of apps and integrations that can enhance your store’s functionality. Hire a Bigcommerce agency to guide you about the BigCommerce App Marketplace, as it is home to hundreds of apps that can help you extend the functionality of your store. Bigcommerce is also big on supporting various integrations that further augment the functionality of the store. For example, integrating with a payment gateway like PayPal or Stripe ensures secure and seamless transactions. Similarly, integrating with shipping providers like UPS or FedEx allows for real-time shipping rates and automated order tracking, enhancing the customer experience.

Search Engine Optimization

So you have a beautifully bespoke online store with all the apps and integrations but the customers can’t find it or don’t know about it, well it’s all a waste then right? BigCommerce offers several built-in SEO features, including customizable URLs, meta tags, and alt text for images. To optimize your store for search engines, ensure that each page has unique and descriptive meta titles and descriptions.

Use keyword-rich content that aligns with what your target audience is searching for. You can also integrate your store with Google Analytics for more advanced tracking and reporting. By analyzing this data, you can identify trends, measure the effectiveness of your marketing campaigns, and optimize your store accordingly.

Ensure Security and Compliance

A secure site is ultimately a successful site. An SSL (Secure Sockets Layer) certificate encrypts the data transmitted between your customers and your store, ensuring that sensitive information, such as credit card details, is protected. BigCommerce is PCI compliant out of the box, meaning your store meets these security standards without additional effort.

Summary

BigCommerce development encompasses a diverse range of techniques and strategies aimed at creating compelling, user-friendly, and high-performing online stores. With these elements in place, your online store will be well-equipped to thrive in the competitive world of Ecommerce.