The Different Strategies And Techniques Used In Bigcommerce Seo

One of the leading ecommerce platforms for all scales of businesses nowadays is undoubtedly BigCommerce. This SaaS platform is most famous for the out of the box and unique approach towards BigCommerce SEO services. One of the most important marketing steps is to ensure that your online store appears in the top ten searches of any search engine.

This marketing tool can provide you with great results and require merchants’ attention, effort and money. Having an online store which is Search Engine Optimized (SEO) can make your website or BigCommerce store easily understandable by search engines like Google or Bing.

The easier your online store is for the search engine to read, the more improved its ranking will be which ultimately results in customers visiting your store more often. The aim is to appear in either the first or second page of the search results because according to the statistics, 90% and more people click on the website appearing on the first page of the search result.

The SEO features applied by Bigcommerce agency developers can bring tons of success to your business as it helps in gaining the most organic traffic towards your site. Although there are multiple ways of getting traffic to your ecommerce site, the most proper way is to get organic traffic that comes via search engines.

The people who come from search engines are most likely to fall through the sales funnel rather than just being browsers rather than buyers. A normal rate of conversion for any traffic is 5-7 percent but with a good SEO strategy this percentage can go up till 10-11!

BigCommerce is a host to thousands of online stores, providing each one of them with amazing services like a variety of themes, 24/7 help and support through BigCommerce SEO agency, great plug-in options, customer score, and amazing sale features. BigCommerce offers a myriad of SEO services that allows its users to gain organic traffic and in bundles.

BigCommerce SEO Features

Now that we have established the fact that SEO is not dead and is very much in the game to get the most organic traffic to your site, we need to know the best features it has to offer. Here are a few built-in features in the Bigcommerce platform that can change your ecommerce journey from 0 to 10!

Optimized URLs- this feature allows auto-populated, SEO-friendly URLs for all your products, categories and other pages. Bigcommerce also allows its users to change the URL settings on the platform which helps with the changing needs of the company.

Unique URLs- Another great SEO feature introduced by Bigcommerce that gives its customers the proficiency of having a unique URL for each page. This makes that page exclusive and there is no way that page can be compromised with duplicated or replicated content.

Microdata- Microdata also known as Rich snippets are also automatically built in your website by Bigcommerce developers. This enhances the search listings on search engines as well as providing information like pricing, brand, stock levels and ratings.URL rewrites or 301 rewrites- another great feature of Bigcommerce SEO, which gives the company the liberty to change or remodel the products.

For example, if you want to rename your product or add some extra information to it, the auto-populated URL will adjust to the new information and reflect the name or whatever change that you have made. The best part is that it all happens internally which means there will be no obstruction in the performance of the site.

CDN- Bigcommerce developers take pride in ensuring that your site loads in record time. It is done by BigCommerce exclusive and matchless content delivery network.

Keywords- We all know how important the right keywords are for the success of any ecommerce business, well even if you don’t know Bigcommerce sure does!

It comes with a very pivotal SEO feature that is understanding keyword density. Bigcommerce SEO will tell you if your keyword density is good or bad which in turn will decide your SEO success.

BigCommerce SEO Strategies and Techniques

Have a Mobile Optimized Website

Mobile optimization of your online store is absolutely pivotal if you want to bank on more than 50% of the potential clientele. Having a website that is not functional on mobile phones or tablets will make it very difficult for the customer to browse and buy from you as per their convenience which is the whole motto of online shopping.

Search engines like Google penalizes the online stores which are not mobile friendly by ranking them way down. BigCommerce platform allows you to create a fully mobile optimized online portal so that you never miss a potential client.

Products Breakdown

Another great tool for bringing up your rankings in search engines is product breakdown or product filtering. When you have sorted your online store in categories it makes it pretty easy for the customers to navigate through the site and find what they need without much hassle. 

Its convenience is also appreciated by Google thus ranking your website better. BigCommerce helps its users by making a separate URL for every category added so that its clickable and easy to reach.

URL Structure

The URL structure that appears in the search box should be short and give out a clean and clear vibe. You can use Web Page URL format to make your site URLs short and clean in appearance.

It will help remove the slug /page/ and also clear out the html part of the URL. BigCommerce platform takes this a step ahead and ensures that each online store or website has a unique URL, so that no over lapsing happens.

Meta Descriptions and Page Titles.

Meta descriptions and page titles play a very important part in bringing your online store up in the search rankings. The page title is the clickable headline of the article, blog post or product you have searched for and the meta description are the two lines that a searcher can read in order to decide whether or not to click the link that came in the search.

Both Meta descriptions and page titles are what the search engines will present to your potential customers so make sure they have the right keywords, sentence structure and crucial clickable information.

Conclusion

There are many other amazing SEO features that are exclusive to Bigcommerce and will allow you to have an experience so enriched it will be just amazing. One of the best Bigcommerce developers are at WebEcommercepros so get your ecommerce site SEO optimized today!