Bluey and LEGO

Two iconic names in children's entertainment are coming together in an exciting new collaboration. Bluey, the beloved animated series, and LEGO, the world-renowned building block brand, have announced a partnership that will bring the world of Bluey to life in a whole new way.

A match made in play-pretend heaven

Bluey, with its heartwarming stories and relatable characters, is a perfect fit for LEGO's imaginative and creative play experience. The collaboration opens up endless possibilities for kids to explore their imaginations, build their own Bluey adventures, and create their unique stories.

First-ever LEGO Bluey sets

The partnership will introduce six brand-new LEGO Bluey sets, designed for children ages 4 and up. These sets will bring to life fan-favorite characters and locations from the show, including Bluey and Bingo's house, the park, and even their beloved caravan.

Imagination meets building blocks

One of the key features of the LEGO Bluey sets is their ability to spark creativity and imaginative play. Kids can recreate iconic scenes from the show, such as Bluey and Bingo's backyard cricket match or their playful adventures in the park. The sets also encourage open-ended play, allowing children to create their stories and characters.

More to come

The first LEGO Bluey sets are expected to hit shelves in 2025, so stay tuned for more exciting details. This collaboration is sure to bring joy and imaginative play to homes worldwide, offering children a whole new way to experience the magic of Bluey.

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As a parent, I can't wait to see my kids' faces light up when they discover the LEGO Bluey sets. I know they'll love building, playing, and creating their stories, and I can't wait to join them on their adventures.