Bringing Your Sales Collateral to the Next Level

Print materials are important but they are already a part of ancient marketing strategies that it has been a standard to any business to automatically have them from the start of their promotions. Digital marketing, on the other hand, has been adopted by a lot of entrepreneurs and business owners that it has been redundant with each other. They only differ on content and name of the company but it seems that every strategy available has already been used. There is no more space for uniqueness and never a chance to stand out.

The Peterson Group has been developing marketing materials since 1991 and believes that as long as people have brains, marketing tools will continue to develop; ideas will continue to create and innovate new things to adhere to the growing demand.

Many marketers say content is the most important part of marketing, regardless of the medium being used. While this is equally true, the question lies as to how you can attract the crowd with your content alone. Negative or positive reviews of your clients depend highly on the visuals as much as on the content.

Adam Span, marketing director of Anon Creative Designs and Marketing and speaker of the most recent marketing symposium in Jakarta, Indonesia compares marketing tools to an impression built around a person. He says, “Let’s say for example you meet two girls for the first time. One is dressed in skirt and coat while the other is dressed in casual pants and tee-shirt, who would you choose as the educated and professional one even without hearing them speak?”

After the crowd has answered that they would be choosing the first one, he said, “Marketing is just like that. First impression matters and this impression mostly rely on the medium you are using”.

Taking your marketing tools to the next level would only need the following:

1.Product video

A two-minute video is now a trend to be able to promote your own product. Video can be a great way to communicate how your products work and how they help your potential customers, particularly for products that lend themselves to a more visual explanation.

2.Testimonials

People are more likely to trust other people’s witness over your claims. This assures them you are no scam. Make it a habit to ask past clients for their testimonials whenever you can

3.Case Studies

What more can prove your legitimacy and dedication than a bunch of researched numbers and statistics to show?