Bruce Plested: A Quiet, Effective Pioneer

Bruce Plested is the embodiment of "quiet achiever." At the helm of transportation and logistics giant Mainfreight for over four decades, he has led the company to become one of New Zealand's most successful and respected businesses.

What many don't know about Plested is his deep love for the game of squash. While he may be a savvy businessman, on the squash court, he's a fierce competitor who has claimed several national titles. This competitive streak is evident in his business dealings as well, where he never shies away from a challenge.

Plested's journey with Mainfreight began in 1978, when the company was just a small freight forwarding operation. Under his leadership, Mainfreight has grown into a global giant with operations in over 200 countries. Plested's philosophy of "customer first" has been instrumental in the company's success.

Despite his immense wealth, Plested remains a humble man. He's known for his generosity and his commitment to giving back to the community. He is a major supporter of several charities and has established a scholarship to help young New Zealanders pursue their education.

In a time when corporate leaders often make headlines for their outlandish behavior, Plested stands out as a beacon of quiet success. He is a true pioneer who has made a significant contribution to New Zealand's business landscape.

Here's a closer look at some of Plested's achievements:

Led Mainfreight to become New Zealand's largest listed company by market capitalization
Named New Zealand Businessman of the Year in 2016
Awarded the Companion of the New Zealand Order of Merit for services to business
Honored with a Lifetime Achievement Award from the New Zealand Institute of Management
Inducted into the New Zealand Business Hall of Fame

Bruce Plested is a true inspiration to all aspiring leaders. He has shown us that success can be achieved through hard work, dedication, and a deep commitment to customer service.