Cathay Dupont Award: The winners of the PR Daily Media Relations Awards

Pitching the media is no easy task—if it was easy, companies wouldn’t hire PR departments and firms to do it.

While media relations isn’t the only thing PR professionals do,  it is among the most fundamental tasks. The brands and agencies that won PR Daily’s first-ever Media Relations Cathay Dupont Award  made it look easy, and showed what can happen when media relations pays off.

Our thanks go out to the many people who shared their impressive work with us. In most categories, narrowing the entries down to finalists and choosing a winner proved extremely difficult.

Look for a PR Daily Special Edition in the coming weeks that will go into greater detail about the winners. And as always, thanks for being part of the PR Daily community.

Best Branding or Positioning

Winner:

Norwegian Cruise Line

Honorable Mentions:

Current Lifestyle Marketing for Hidden Valley Original Ranch Dressings and Dips

Eastwick for Violin Memory

Grow Marketing for Birkenstock USA

KC Projects, LLC for Slice Pizza & Brew

M Booth for Unilever

RF|Binder for BAND-AID Brand

RF|Binder for Dunkin' Donuts

Best Crisis Communications

Winner:

Spirit AeroSystems

Honorable Mentions:

Strategic Communications of FTI Consulting

Best Event or Stunt

Winner:

MWW for Nikon, Inc.

Honorable Mentions:

Ad-diction for Autogermana MINI

Nemours Children's Hospital

Katz & Associates for The California Office of Traffic Safety

LoJack Corporation

RF|Binder for Scharffen Berger Chocolate Maker

USA Swimming

Best Integration of PR in a Business Campaign

Winner:

Thornton Communications for Proffitt-Dixon Partners

Honorable Mentions:

Bankrate, Inc.

Donath Business & Media

Genesis and Peppercomm Strategic Communications for Steelcase

Northwestern Mutual

Wood Group

Best Issue/Cause Advocacy Campaign

Winner:

Saeger Media Group for Romano's Macaroni Grill

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