DFP - DART - DoubleClick For Publisher - clickTag - Click Thru with Flash - getURL
To track when a user clicks within a flash, a ClickTag variable MUST be embedded in the .fla file. Please follow this example and instruction:
1. Add an invisible button making entire area of the banners clickable.
2. Attach the following object action to the button:
**This will embed the ClickTag variable in the FLA file. This allows the click-through URL to be modified at anytime during the campaign, as opposed to hard-coding the click command in the .SWF file.
Target="_blank" is required in the "Basic Actions" to make sure the click thru opens a new window.
NOTE: The implementation is different for each version of Flash, please refer to Macromedia documentation for specific instructions and syntax for using ClickTag variable and the getURL action. http://www.macromedia.com/resources/richmedia/tracking/