Emarketing vs Digital Marketing
With the advances in technology and communications, their varied applications in every day life, it has become a bit difficult to define certain terms and cannot possibly go by its literal meaning. For example, tele-medicine doesn’t mean consulting a physician over telephone but it is more broad-based to include transmission of text, images, videos of a patient live through satellite or broadband to an expert sitting at a different location and diagnosing the disease or ailment.
Likewise, electronic marketing (Emarketing) denotes television and radio channels that transmit/broadcast programs to a large audience but it would not include those viewing a film on CD at home or in a theatre. Although in a technological sense all these applications are based on Emarketing.