The advent of internet has transformed the scenario of advertising and marketing worldwide. Today every company wants to have a strong presence on World Wide Web and in order to achieve that, they promote their products and services through the digital platforms. Some of the important mediums through which companies can promote their products and services are - search engine marketing, social media marketing; email marketing, PPC advertising and banner ads. This form of marketing is cost effective as compared to conventional mode and is effective in reaching out to the masses. You need to hire professional experts of a digital marketing company in order to strengthen your online presence.