Search engine optimization plays a crucial role in research. It acts as a magnet that attracts potential customers to your site through relevant keywords ranked high in search engines. It helps to expand the online visibility of a site in the organic consequences of the search engine. Currently, SEO is essential, as it helps the site to develop, improving the content of the site and the keywords. In fact, it wouldn't be an exaggeration to say that a business requires SEO for its site to achieve ideal results.