What To Expect In Our Current Esports Betting Market

Esports betting is getting bigger than the sports betting industry by the day, thanks to the number of bettors and players supporting large esports games like DotA 2, Overwatch, League of Legends, and CS:GO. Taking that into account, it is expected that esports will get bigger in the next few years. Here are some of the biggest factors affecting the growth of esports: 

Getting The Right Esports Audience

According to American Technology website VentureBeat, “The widespread success of the general gaming market has largely depended on its capability to personalize the gameplay experience. Take the popularity of Fortnite. Whether it’s by customizing your character’s duds, or even how they dance, players are given countless options to interact and engage with the game in the way they want. In the case of Fortnite, this has also led to a significant source of revenue. These “skins” and dance moves come with a price tag.”

Millennials and Gen Z are the biggest audiences of the esports betting market, and esports betting investors are targeting them effectively. They even entice them with skin gambling and other forms of online betting. 

The Rise Of Livestreaming

According to BM Magazine, live streaming, especially the interactive ones are on the rise: “Several factors have contributed to this rise. One of these was the acquisition of interactive live streaming technology by Facebook a couple of years ago, which has allowed people to react to live-stream videos in real-time. Similarly, Instagram and Twitter live videos were quickly fitted out with the same capabilities, especially when market research in 2016 revealed that users were likely to spend up to eight times as long viewing an interactive video than a standard one.”

With that, many amateur players are hyping up live streaming and esports betting at the same time. Professional players also make a living through this. 

International Competitions And Other Big Stages

We already have The International and League of Legends World Championship, but do you know that esports are also invited at big stages like the Tokyo 2020 Summer Olympics? You’ve read that right. According to The Conversation, “In less than one year, the Tokyo 2020 Olympic Games will take place, amid widespread speculation that esports will find a place on – or at least near – the podium.” If everything goes smoothly. You’ll see your favorite esports players bag medal awards by representing their country of origin.