Fantasy sports players and operators in India are not only dependent on IPL, but they also focus on other cricket events. Although operators and the players shifted their focus towards the European tournaments and other tournaments happening outside India due to the suspension of IPL, nothing can take IPL’s place."Playerzpot coupon" KW
He expressed, “The kind of participation and engagement that an IPL event creates is not comparable to even the World Cup or any other sporting event.” And their main target and challenge at the same time is to retain the audience on the platform with either fantasy sports or any other form of gaming.
Last year when sporting events were cancelled/ postponed they introduced casual games to ensure the business revenues were flowing in. First they had to find alternative of fantasy sports platform and second broadening the user base on their platform irrespective of age window.They understood that casual games are played by everyone irrespective of age groups and therefore they have introduced the type of games on the platform which users are well acquainted with, as they might have played those games in some point of their lives.
As of now PlayerzPot has close to five games up and running on their platform which includes chess, snakes and ladder, Ludo and so on. Carrom and Pool will be launching in the coming month. Apart from that they are also moving towards introducing real money games like rummy and poker in June. Initially they planned to launch all of these by 2023 but due to Covid they have preponed their plan. For casual games they have introduced a leaderboard system just before the month of IPL and that has brought them good traction. Later they plan to introduce the leaderboard system for real money games as well, as it will help to increase the participation of the users on the platform.
Their retention team is constantly working on boosting and navigating users’ interests from one form of game to another. Slowly they are also planning to introduce games like Candy Crush, or Fruit Ninja to target specific set of users on the platform
Since many of the fantasy sports operators are going through challenging times in India, therefore he shared how fantasy sports operators could save the business. “India is a cricket heavy market, therefore the need of the hour for fantasy sports operators is to expand into other sports like football, basketball, baseball and these are the sports which are played across the globe almost throughout the year. With the inception of fantasy sports in India, consumption of sports has increased which resulted in an increase in consumption of content around it and number of users on the platform.”