Why was it justified?
YES! Because those tourists entering our city of Denver have disposable funds they are ready to spend;
Local companies will pay a HEFTY amount to be one of the 1st ads these travelers see upon arrival!
But guess WHO is transporting over HALF of those visitors into the city? (and NOT for a quick few seconds of
sign exposure time)
UBER & LYFT drivers!
Average time in a Rideshare car from the airport is 28 minutes!!
Half an hour of a passenger just sitting idle.. is a perfect captive audience!
Nothing to look at but YOUR ADVERTISEMENT on a lit digital screen or in a "Must Do Denver" city coupon book!
This UBER/LYFT promo is now included in our sponsorship!
In 2016 UBER/LYFT drivers DOUBLED.. and now in 2018 they have exceed those numbers again!
Read some news reports from Denver:
https://denverite.com/2016/10/13/number-lyft-uber-drivers-almost-doubled-denver-two-years/
Why would DIA spend FOURTEEN MILLION on advertising signs you see for SECONDS while entering Denver?
SIMPLE: IT WORKS! The hours while entering our great city is critical to travelers "hungry" for "what to do"
while visiting!
https://www.denverpost.com/2017/10/16/dia-welcome-sign-contract-doubles-price/
Not just tourists entering our city use Ride share… but ALL WALKS of life across Denver everyday will see you!
Sample ad: