Jaguar rebranding

Jaguar has unveiled a new logo and branding as part of its transformation into an all-electric luxury carmaker. The new look is designed to reflect the brand's focus on innovation and sustainability.
The new logo is a simplified version of the previous one, with the iconic Jaguar head now facing forward instead of sideways. The word "Jaguar" is now written in a more modern font, and the overall look is more streamlined and contemporary.
The new branding also includes a new color palette, with a focus on blues and greens to reflect the brand's commitment to sustainability. The brand's marketing materials will also feature more images of nature and the environment.
Jaguar's rebranding is part of a larger transformation that will see the company launch a new range of all-electric vehicles in the coming years. The company has already announced plans to launch an all-electric version of its F-Pace SUV in 2025, and it is expected to follow up with all-electric versions of its other models in the coming years.
The rebranding is a bold move for Jaguar, but it is one that is necessary if the company wants to remain competitive in the rapidly changing automotive landscape. The new look and branding are designed to appeal to a new generation of luxury car buyers who are looking for vehicles that are both stylish and sustainable.
Whether the rebranding will be successful remains to be seen, but it is a clear sign that Jaguar is serious about its commitment to the future of electric vehicles.