Keith Pelley

It’s fair to say that Keith Pelley is a man who wears many hats. He’s been a successful businessman, a sports executive, and is now the CEO of the European Tour. He’s also a keen golfer and a passionate advocate for the game.

Pelley was born in Canada in 1957. He grew up playing hockey and golf, and went on to study business at the University of Western Ontario. After graduating, he worked in the oil and gas industry for several years before moving into the sports business.

In 2003, Pelley was appointed President and CEO of CTV, one of Canada’s largest media companies. During his time at CTV, he oversaw the company’s coverage of the 2010 Winter Olympics in Vancouver and the launch of the new sports channel TSN2.

In 2015, Pelley was appointed CEO of the European Tour. The European Tour is one of the world’s leading golf tours, and Pelley has overseen a number of changes to the tour since taking over.

One of Pelley’s most significant changes has been the introduction of the Rolex Series. The Rolex Series is a group of eight tournaments that offer increased prize money and world ranking points. The Rolex Series has been a success, and has helped to attract some of the world’s best golfers to the European Tour.

Pelley has also been a strong advocate for the development of golf in new markets. In 2019, he announced a new partnership with the PGA Tour to create a new global golf series. The global golf series will be launched in 2022, and will feature some of the world’s best golfers.

Pelley is a passionate advocate for the game of golf. He believes that golf is a sport that can be enjoyed by people of all ages and abilities. He is also a strong believer in the power of sport to bring people together.

Keith Pelley is a successful businessman, a sports executive, and a passionate advocate for the game of golf. He is a man who is constantly looking for ways to improve the game and make it more accessible to people around the world.