Top Pakistani Ready-to-Wear Brands on Our Watch List

Pakistan is known for its good cloth quality and is famous for its textile industry. This is because it’s an agricultural land and here good quality cotton is produced in abundance. Our fashion industry has evolved greatly and has also become more prominent internationally too.

There is a significant boost seen in our fashion industry over all, with improvised classical cuts, detailed intricate work with the use of some vibrant and bold colors. This all is known to represent our traditions, culture and our style of clothes with a touch of modern tailoring, stitching and details.

The best part is that these clothes have professional designer touch in pretty reasonable prices.

Many clothing brands that previously were only engaged in making local prints or embroidered stuff are making some brilliant pieces of ready to wear dresses that gives you the best value for your money against any dress.

These dresses come in different sizes, styles and cuts to choose from. Moreover you can find a huge variety in pret line like for weddings, formal party wear, or even regular day to day outfits made with so many stylish cuts and different stitching styles that can impress anyone.

The Pakistani pret line market is currently dominated by many different brands like Gul Ahmed online store, Khaadi, Asim Jofa, Sapphire, Maria B and many more that are giving good competition, locally and across the borders too. Let's dig into some of these top ready to wear designers to know more about them.

1- Sapphire

We all know the hype that surrounds the sale of the brand Sapphire. We have seen women fighting over dresses, dragging huge bulks of clothes and waiting in hours in a long line to just have their favorite pieces at a sale price. Sapphire has always given some really good discounts on their pret line which are mostly higher than unstitch collections.

Their clothes are different, with attractive embellishment hung on them which catches everyone’s attention easily. They have managed to extend their pret lines in menswear, kids collection, modest wear like hijabs and abayas along with vast lines of formal, semi-formal and casual wear to pick from.

2- Sana Safinaz

Sana Safinaz is the pioneer brand that merged a high-end fashion brand with affordable wear. They started off by designing special collections of other huge brands offering unstitched collections but after seeing the tremendous response and huge turnover they launched their very own line of affordable luxury making designer lawns a household name.

This step was a huge success and it brought Pakistani apparel on its own frontline with its exquisite embroideries, beautiful prints and vibrant hues, soon others followed suit.

Today, Sana Safinaz is a brand you will find in every mall in almost every city of Pakistan and even internationally too. They have everything one would want in a designer clothing store, unstitched, pret, semi-formal, casuals and formals as well.

3- Agha Noor

My personal favorite brand when it comes to buying some formal and semi-formal dresses for any occasion. This is because it suits my taste so much that I can’t even tell you. Their work is beautiful, eye-catching and so affordable that one should always have it.

This designer brand just came out of nowhere but stole the show everywhere. It was notoriously known for its quick sell outs during the first leg of the day which grew a hype around it that flocked people in to make long queues to get their hands on the most affordable luxury outfits. wearing this affordable brand became a thing of pride.

They've even introduced their bridal studio separately which caters all occasions of brides and their families dressing too.

4- Khaadi

When talking about the success of the Pakistani fashion industry, Khaadi is the name that pops up in our mind. It has not just been a brand of clothing, it has been revolutionary in terms of its marketing that made designer wear affordable and approachable by opening retail outlets all over Pakistan.

Having 50+ stores in all the main cities of Pakistan, Khaadi is now a leading fashion brand and a top choice for unstitched, pret, accessories, shoes, bedlinen and even perfumes. Khaadi offers a myriad of fabric options to choose from casual everyday wear to semi-formals, formal and even heavily embellished pieces.

It's a one stop shop and everyone loves to be a Khaadi wearer. It also has branches world-wide like its popular in khaadi USA.

Take Away

Pakistani fashion line is a unique blend of ethnic and western fashion, bringing a change and innovation in their style and regular clothing. Pret is sometimes a fusion of two cultures or just focusing on a specific provincial cultural line like sindhi ajrak or Balochi stuff.

However, don’t be afraid to try new things and have fun with new fashion styles. The best part about it is that it’s an affordable option one should never miss.