XL Axiata Axis Capital Group: Telecommunication Challenges

Jakarta, Indonesia - Telecommunications have been evolving over the time we spent. Mobile phones are actually a necessity nowadays and are needed in the industry. Trends in telecommunications have evolved as well with an amazing speed. One of the leading telecommunications in Jakarta Indonesia, XL Axiata which is the subsidiary of Axis Capital group of telekom companies has broken down the challenges that are faced by telecommunication companies like them.

The big challenge – which also presents a major growth opportunity for the sector – is that consumers are addicted to connectivity and speed. The ongoing expansion of the mobile ecosystem, coupled with demand for high-bandwidth applications and services such as video and gaming, is keeping pressure on the industry to increase the availability and quality of broadband connectivity.

What does this mean for players in the sector? Carriers will continue to pursue technological advancements to handle demand, including offloading some mobile bandwidth needs to Wi-Fi, which is proving an effective complement to mobile networks. At the same time, long-term spectrum availability, spectrum efficiency, small cells and continued backhaul improvements are likely to be a key focus to assure continued mobile broadband momentum.

Another major marketplace driver is the issue of security. This compasses a myriad of topics, including the threat of increased risks of hacking and malware as the global adoption of mobile devices continues to rise and machine-to-machine (M2M) communications gains momentum. Moreover, according to the reviews, increasing popularity of bring-your-own-device (BYOD) in the workplace could exacerbate the potential exposure to critical company data using malware or other hacking techniques. Reducing the vulnerability of mobile devices to hacking, including embedded anti-malware software into devices and enhanced authentication features, will be a key priority for device manufacturers and wireless carriers.

Nowadays, Wi-Fi is available in almost everywhere which poses both an opportunity and challenge to telecommunication companies; the former because more and more clients are to subscribe to the best telecommunication company and the latter forcing continuous innovation and development for each telecommunication company.

Another issue that the industry offers is in building a brand. A key to success in developing these new services is building a brand that’s known for innovation. To remain relevant, telco operators cannot simply offer the same things as every other player. They must differentiate themselves by investing in the business intelligence necessary to understand consumer wishes before their competitors and then using that knowledge to build applications and delivery models that customers want to purchase. Part of this will be adding features that other players cannot match, such as enhanced performance and uptime and exclusive content. Moreover, with the existence and emergence of fraud companies, the competition just gets bigger and larger every evolving cycle.