Platt's journey began as a student at the University of Toronto, where he stumbled upon a lab studying reinforcement learning in monkeys. Intrigued, he dove headfirst into the field, eager to unravel the mysteries of why we choose the paths we do.
Platt's early work focused on the role of dopamine, a neurotransmitter crucial for reward processing. He discovered that dopamine neurons not only signal the presence of rewards but also respond to unexpected events, like a sudden coin flip or a surprising win at the poker table.
This revelation led Platt to a profound insight: gambling is not just about winning or losing money; it's about the thrill of the unexpected and the anticipation of what might come next. This realization ignited a passion in Platt to explore the emotional rollercoaster that accompanies risk-taking.
The Neural Tapestry of ChoiceOne key finding was the role of the insula, a brain region associated with interoception, or how we sense our internal bodily states. Platt discovered that the insula is activated when we experience uncertainty or potential risks, giving us a visceral sense of discomfort that can influence our decisions.
Risky Business: Lessons for Investors and LifeIn life, Platt argues, it's not just about minimizing risks but also embracing calculated risks that can lead to personal growth and fulfilling experiences. He encourages us to learn from our mistakes, reframe failure as an opportunity for evolution, and seek out experiences that push us out of our comfort zones.
A Gamble on EmpathyPlatt's research has shown that people who are more empathetic tend to make wiser financial decisions, taking into account the potential impact of their actions on others. This suggests that empathy can mitigate the negative consequences of excessive risk-taking and promote a more sustainable and socially responsible investment landscape.
The Neuroscience of Human Potential