Min Hee Jin

Min Hee Jin is a force to be reckoned with in the world of K-pop. As the former creative director of SM Entertainment, she was responsible for some of the most iconic K-pop groups of all time, including Girls' Generation, EXO, and Red Velvet. Since leaving SM Entertainment in 2019, Min Hee Jin has established her own company, ADOR, and has already made waves with the launch of her first girl group, NewJeans.

But who is Min Hee Jin, and what is her secret to success? Let's take a closer look at one of the most influential figures in K-pop.

Early Life and Career

Min Hee Jin was born in Seoul, South Korea in 1979. She studied design at Hongik University and began her career as a graphic designer. In 2002, she joined SM Entertainment as a creative director. Her early work included designing album covers and music videos for some of SM Entertainment's biggest stars, including BoA, TVXQ, and Super Junior.

SM Entertainment Years

In 2009, Min Hee Jin was appointed creative director of SM Entertainment. This was a major turning point in her career as it gave her the opportunity to oversee the creative direction of some of the most popular K-pop groups in the world. Under her leadership, SM Entertainment became known for its cutting-edge concepts and innovative marketing strategies.

Some of Min Hee Jin's most iconic works during her time at SM Entertainment include the music videos for Girls' Generation's "Gee" and "I Got a Boy", EXO's "Growl" and "Monster", and Red Velvet's "Red Flavor" and "Peek-A-Boo". These music videos are known for their striking visuals, intricate choreography, and memorable concepts.

ADOR

In 2019, Min Hee Jin left SM Entertainment to establish her own company, ADOR. ADOR is a subsidiary of Hybe Corporation, which is also home to BTS and TXT. ADOR's mission is to create "music that transcends borders and cultures."

In 2022, ADOR debuted its first girl group, NewJeans. NewJeans quickly gained popularity with their fresh and unique sound and concept. Their debut single, "Hype Boy", was a commercial success and has been praised by critics for its originality and catchy melody.

Secret to Success

What is Min Hee Jin's secret to success? There are several factors that have contributed to her success in the K-pop industry.

First, Min Hee Jin has a strong vision and a clear understanding of what she wants to achieve. She is not afraid to take risks and experiment with new ideas. This has allowed her to create some of the most iconic and innovative K-pop concepts of all time.

Second, Min Hee Jin is a talented creative director with a keen eye for detail. She has a deep understanding of the K-pop industry and knows what it takes to make a group successful. She is also able to spot talent and develop it to its full potential.

Third, Min Hee Jin is a passionate and dedicated leader. She is always looking for ways to improve and is always striving to be the best. She is also able to motivate and inspire her team to achieve their goals.

Min Hee Jin is one of the most influential figures in the K-pop industry. She has a proven track record of success and is constantly pushing the boundaries of what is possible in K-pop. With her new company, ADOR, she is poised to continue to shape the future of K-pop for years to come.