google amp wordpress plugin

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What is AMP?

AMP stands for Accelerated Mobile Pages. After being introduced in 2015, sponsored by means of Google, WordPress and different huge names – AMP is a framework that places your internet site on a weight loss plan by way of stripping down pages to the bare HTML so they load quicker on mobile.

The goal changed into to create:

““An open-source HTML framework that gives a straightforward manner to create webpages which might be speedy, smooth-loading and prioritize the consumer enjoy mainly else”

Aimed at content pushed websites like famous blogs and publisher websites, AMP is largely Google’s way of competing with Facebook’s Instant Articles and Apple News. It become a signal of the instances back in 2015, while mobile turned into truely taking on and users have been turning into much less and much less tolerant of sluggish loading times.

Since then, AMP has become an crucial part of the net. It’s quite easy to set up with AMP plugins too. But how does it work, and what are the benefits? Let’s find out.

How Does AMP Work?

AMP basically creates stripped down HTML duplicates of existing net content material.

Pages which might be “transformed” to AMP go through a three-step makeover:

HTML – AMP creates a lean, unique markup of traditional HTML code

JavaScript – used to fetch assets and stripped all the way down to do away with non-crucial rendering

CDN – caches pages and adapts them to AMP right away

AMP can even reduce down on CSS requests, and ditches a number of bulky pix, backend code and often CTAs.