The Online Reputation Management Process

It usually takes years of dedicated customer service and consistent client orientation in order to earn a positive reputation for your business. It is extremely hard to earn the trust of customers, whether from a local community of consumers, a national consumer base or an online community. However, it will only take a minute for that trust to be lost with a handful of negative comments or feedback from a previous employee or competitor. For this reason, it is essential that you participate in a systematic online reputation management process for your business. This is especially true in the current environment of potential trouble-making activities from competitors and widespread online fraud.

You might not be able to regain reputation in a few days; however, with an effective online reputation management strategy; you will be assured of developing and maintaining a good reputation online. The essence of online reputation management is an all-inclusive strategic approach that assists in creating, monitoring and maintaining the positive reputation of a brand or business.

There are a number of reputation management consultants who provide the service of online reputation management along with effective SEO (Search Engine Optimization) services. The strategies of reputation management, combined with SEO will not only assist you in upholding your credibility and reputation in the online arena, but assist your website in ranking high in the SEO results as well.

Following are a few strategies on the step by step approach of online reputation management:

Improve your ranking in the search engine results in order to be on the very first page of Search Engine Results Pages (SERPs).

If you end up becoming a victim of a negative accusation and the claim is shown on the first page of search results with the keywords your company uses, then it is essential for you to have an effective SEO effort to promote the positive aspects of your business. This will assist you in accomplishing first page rankings for the majority of the favorable pages on search engines such as Google, Yahoo and Bing.

Create and Endorse Webpages and Sites that Demonstrate the Positive Aspects of your Business.

One of the best methods of overcoming negative feedback is to promote your site through micro-sites or sister sites that are found in searches with the preferred keywords in your industry. By doing this, the micro-site will have the capacity of gaining keyword ranking on the first page with the promotions being fairly easier than your site. As soon as you receive an adequate amount of results for the industry specific keywords on the first page of the search results, a complaint link can be pushed far down the result pages online reputation management for CEOs.

Prevent All the Pessimistic Feedback from Being Discovered

It is fact that you physically cannot remove the links from the pages of the search engine, however an effective strategy is to downgrade them and push them down the search results so they effectively become unseen by the potential customers searching for your business services online. With the right expertise from an experienced reputation management consultant, you could be successful in removing the negative links from searches on the search engines, effectively promoting a positive image for your business.