Organizations which are not satisfied with the amount of traffic to their site can focus on their target audience and gain new customers by hiring experts of a PPC advertising company. In this paid form of promotion, businesses have to pay to the search engines for each click made by a user on their website. PPC advertising company performs several functions - it searches for the relevant keywords, keeps an eye on business rivals, creates an attractive ad, works on landing pages, keeps track of the no of clicks and the total no conversion rate and analyses the entire campaign through Google analytics.