Prime Target

For many people, online shopping has become an integral part of life. It's convenient, affordable, and offers a vast selection of products. However, with the rise of online shopping, so too has the threat of "prime target" scams.
What is a "prime target" scam?
A "prime target" scam is a type of phishing scam that targets online shoppers. Scammers create fake websites that look identical to legitimate online stores or create emails that appear to come from legitimate companies. Once you visit the website or click on a link in the email, the scammer will then collect your personal and financial information.
This information can then be used to steal your identity, make fraudulent purchases, or drain your bank account. Prime target scams are becoming increasingly common, and they are becoming increasingly sophisticated. As of 2023, it is estimated that online phishing scams cost consumers over $5 billion dollars worldwide.
How can you avoid becoming a victim of a "prime target" scam?
There are a few simple steps you can take to protect yourself from becoming a victim of a "prime target" scam:

Be careful about the websites you visit. Only visit websites that you trust and that you know are legitimate.

Be wary of emails that appear to come from legitimate companies. If you're not sure whether an email is legitimate, don't click on any links or open any attachments.

Use strong passwords and change them regularly. Your passwords should be at least 12 characters long and contain a mix of letters, numbers, and symbols.

Be careful about the information you share online. Only share your personal and financial information with websites that you trust.

Monitor your credit report and bank accounts regularly. If you see any unauthorized activity, report it to your credit card company or bank immediately.
What should you do if you become a victim of a "prime target" scam?
If you believe you have become a victim of a "prime target" scam, there are a few things you should do:

Contact your credit card company or bank immediately and report the fraud.

Change your passwords and security questions on all of your online accounts.

File a report with the Federal Trade Commission (FTC) at www.ftc.gov/complaint.

Be aware of the signs of identity theft and take steps to protect yourself.

Consider freezing your credit so that it is more difficult for someone to open new accounts in your name.
Protecting yourself from "prime target" scams is important.
By following these tips, you can help to keep your personal and financial information safe.