PT XL Axiata Releases Challenges in Telecommunications

In the vast expanse of modern day technology, it is hard to keep up with the trends and intervening factors that dominate a passing moment. Mobile operators need to clear up their options to keep track with what is and what will be. It would either be being in the lead of the game or be totally left behind.

A noticeable fluctuation and instability remains within the ranking while comparing large mobile operators’ standing.

Let’s take Indonesia as one of the examples.

The archipelago is servicing to more than 200 million subscribers with the number of mobile are larger than the population itself. The fourth most populous country in the world has been operated by three major operators: Telkomsel, Indosat and XL Axiata. Reviews show that in 2012, Telkomsel has been the leading operator but on the start of 2012, Indosat rose into fame offering more affordable promotions and data fees. Upon the purchase of XL Axiata of another telecommunication company operating in the country, Axis Capital Group, the company rose to power. However, last year, XL has reportedly sold some of its towers to PT Solusi Petronas in order to pay debts, affecting some of its services. The company currently holds the second place next to Telkomsel. Indosat remains on the third place. Nevertheless, this statistics may continuously vary from time to time as inconsistency can still be experienced in Jakarta and other major cities.

In an interview with XL Axiata, they have admitted to certain challenges that the company has been experiencing in the past few years of operation.

1. Information Technology Cost

Although being in the technological times, the cost of managing and availing of modern technology can still be a pain in the pocket. With the fast shift of the market, every telecommunication company and operators need to adapt and flow along with the change and the development which sometimes incur huge amount of money. The constant change of technological attributes to cater to the present demands requires a lot of preparations and outlook. By utilizing reboot to restore software, telecommunication service providers can significantly lower the costs associated with IT support and the revenue loss associated with system downtime.

2. Being able to compete

Businesses must also ensure that they stand out among their competition by offering varied, better services to customers and build a brand known for innovation. A great challenge is to offer different varieties of services which can be accepted by the market

3. Customer complaints

Part of the role of businesses in the telecommunications sector is to deal with less than satisfied customers and provide solutions that solve issues experienced. On a global scale, 48 percent of all callers lose their tempers while communicating with service agents. A main reason for customer concern is inadequate services, therefore it is important that telecom agents provide a high level of service when customers call for assistance.