SEO Agency

Techniques That A Top SEO Agency Will Perform For

Mobile-First Indexing

Businesses can develop brand exposure through proven techniques used by experienced SEO agency. These days, SEO experts are aware that most consumers use their mobile devices when searching for information. Hence, most online businesses develop their website’s ranking and quality. This earns the customers’ attention. That is why SEO specialists have been focusing on a website’s mobile content. Through mobile-first indexing, it allows them to rank well on Google.

Mobile-first indexing allows Google to crawl, rank, and index websites over desktop versions. But what are the ways to provide a satisfactory experience through mobile devices?

Continue reading the details below to know some top mobile-first indexing practices.

Speed up your site

There are several tactics to focus on to be ready for the mobile-first index. Starting with your site speed is highly recommended for conversions and overall user experience, specifically concentrating on mobile.

Consider the checkout process on mobile

Based on the statistics provided by Think with Google, most customers start a purchase using one device then finish it on another. How can we go beyond that and develop a better mobile checkout process? Streamlining your checkout experience, particularly on mobile devices, is a terrific method to speed up and minimise conversion hurdles.

Don’t block CSS, JavaScript, or images

When mobile design initially emerged, it was advantageous to restrict some resources, such as CSS, JavaScript, and pictures. Such elements that lead to slow loading and display issues must be hidden from GoogleBot on mobile.

However, the landscape has shifted. Smartphones are often more powerful than the laptops that consumers own. They have quicker processors, more memory, and greater capacity to handle whatever we throw at them.

These processors, memory, and capacities can all be handled by GoogleBot, Google’s smartphone.  So, if they’re up for it, make sure to show them everything. This allows Google to categorise and rank your content appropriately.

Hire a WordPress Developer to Make Your Site Mobile-Friendly

Perhaps you have a custom-built WordPress theme or site that you cannot migrate to a new WordPress theme. In this scenario, you may need to spend some money and employ a WordPress developer to ensure mobile-friendly. This could entail migrating your site to a different framework or restructuring all of your underlying code. Before you start, acquire a few estimates from different places. Making your site mobile-friendly could be a simple or huge undertaking, depending on your site.

Use a WordPress Mobile Plugin

Tech experts from a trusted SEO agency have also tried using a WordPress mobile plugin. While we recommend this as a last resort, it is one of the most straightforward ways to ensure your site is mobile-friendly right away. With so many plugins available for download nowadays, finding the appropriate one for your website won’t take long.

Implement Google AMP

When experts from a mobile SEO agency sense struggles with the speed of a WordPress site, they suggest implementing Google AMP. Google AMP (Accelerated Mobile Pages Project) is essentially a technique to send up a stripped-down version of your current web page without all of the stuff that slow it down, such as JavaScript, bloated CSS, and so on. There are third-party plugins available that make this process much easier.

Consider XML Sitemap and robots.txt

Specialists from a mobile SEO agency ensure that all the links to an XML Sitemap are accessible from the mobile version. Because these files direct Google to all of your vital pages, it is critical that crawlers can locate them. Robots.txt directives are used to advise crawlers about which portions of the site may or may not be crawled. Make certain that you have control over them on both versions of your website.

Don’t forget about hreflang links

To tell Google that different languages are used for different pages, tech specialists use Hreflang attributes. They help search engines provide users searching in a specific language with relevant results. If you use ‘rel=hreflang’ on the mobile version of your site, make sure you separate it from the desktop one. In other words, your mobile page’s hreflang should match up with the mobile URL, while the desktop page’s hreflang should match up with the desktop URL.

Prioritise content

As mobile-first indexing means your mobile content is prioritised. Part of SEO agency pricing is providing a clear structure of texts. Being constantly in a rush, mobile users prefer easy-to-consume information. Dividing your texts into paragraphs make them more catchy and readable.

The use of expandable menus is included in SEO agency pricing. Remember how Google crawls all the content hidden in dropdowns on mobile? Using hamburger and accordion menus, you save the limited screen size and improve user experience significantly.

The strategies cited above had been attested by top SEO specialists from a reputable SEO Agency. Though most of them may require adjustments, it would give businesses an edge if they have a highly responsive website. Hence, having a mobile website must be one of their investments. When prioritised early on, entrepreneurs can balance their time in optimising their websites. Since Google had become stricter with mobile-first indexing, tech specialists must employ efficient methods. Applying the discussed techniques would guarantee that a website stays afloat in search engine rankings.