Source: http://faithnash.sportsblog.com/post/467194/share_features_explained_by_corliss.html
Going to the fundamentals is always a good practice in many areas. More so in the stock market investment.
Corliss Online Financial Mag provides us a quick survey of a company’s “fundamentals” which involves analysis of its financial statement, review of its profitability and computing other financial parameters to help the investor measure the firm’s financial health. All these require a working knowledge of financial principles. Hence, no investor can achieve a significant amount of success in the stock market without fully understanding these principles. Unless, of course, one assigns the difficult analysis to financial consultants and merely take their advice at face value. But this puts any investor to genuine risks.
That is why having a respectable and reliable company such as Corliss Group is vital. Transparency is a valuable quality to look for in a financial consultant group. One must ask questions and dig deep into issues that may affect one’s investment. This is the only way the complexity of the stock market can be unravelled. Of course, there will always be trade secrets in any “trading” endeavor. Yet, as long as one stays long enough in action, these hidden mechanisms (if they do exist) will eventually present themselves as they often do in other fields.
What encourages many investors to continue to remain in the market is its quality of being apparently easy and simple although it is in reality a totally complex matter. It is much like the ocean that appears calm on the surface but totally chaotic and foreboding underneath. That is where the sharks, serpents and monsters dwell. And since most people swim or paddle only on the surface, they do not truly appreciate the reality of things. Or who the real winners are.
Still, anyone can make a living or catch enough fish simply by skimming the surface of the sea.
Until one decides to face greater risk and dive overboard and catch more fish underneath. This is precisely what understanding fundamentals is all about. The deeper you go, the better you see or comprehend and the more you gain.