How To Build The Right E-commerce Site For Your Business

We now have a full generation of adults that know about the internet and its various advantages, one being able to shop over it. The Coronavirus pandemic has been a major factor in the exponential growth of online shopping all around the globe.

Although it was already growing at a steady pace, the pandemic just made it hit a rate that was expected in the next 5 years! It’s imperative for every business that wants to grow or expand globally or locally, to have an online store up and running.

An ecommerce site allows your business to reach a much wider audience around the world, it also helps you build up a strong brand image and connect with millions of potential customers with just the right ecommerce site.

In order to have an ecommerce site that sets your business on the right track, you need the help of certified Ecommerce experts. Online shopping is expected to have a share of 22% in the world retail sales, with over 4.5 trillion dollars to turnover, which translates into huge sums of revenue.

So if you don’t want to miss out on this enormous chuck of money and give it to your rivals then get an ecommerce site up and running now! This article will highlight the important points you need to know for building an ecommerce site that sets your business on the right track.

1. Market Research

In order to kick off your business in the right direction, the entrepreneur must do a thorough research of the market. You don’t want to launch a product whose market is already overly saturated. There’s a huge risk of your product being lost in the herd without even making any appearance. Once you zero on a product idea make sure to put it to test by searching its viability in tools like Google trends, Social media, Consumer surveys and Amazon searches.

Google trends allow the merchants to get a good idea about the consumer’s purchasing behavior based on their research. Social media helps in analyzing trending products, Amazon searches allows you to see the consumer demands and customer surveys based on the reviews of the direct customers is also a reliable case study of in-demand products.

2. Choosing the Right Ecommerce Platform

The right ecommerce platform will set the base of your business, you need to ensure that your selected hosting platform is not only viable now but also in the later years when your business has grown immensely. A good platform allows scalability, 24/7 customer support, plug-ins, integrations, robust SEO, multiple payment gateways, free themes, seamless upgradation and multi-layers security and data protection. BigCommerce and Shopify are by far the most successful ecommerce hosting platforms, providing Shopify development services will take your business to unattainable heights in no time.

3. Invest in a Good Domain Name

When choosing a domain name for your online store, just remember two really important things- it should be the same as your business name and easy to retain in memory. Your hosting platform can provide you the facility of acquiring a good domain name that has all the qualities, has no spelling errors, is shorter yet unique and resonates with your brand impeccably.

4. Let the Design the Store Speak for Itself

Once you have hired certified ecommerce experts you now need to design your online store as per your brand’s aesthetic in order to come across as professional and competent. The home page and landing pages should be inviting, capturing, informative yet reflecting the whole concept of your brand powerfully, wholesomely and clearly.

The products or category page should be easy to navigate and fast to open. The product should have simple, short and clear descriptions, the images should be HD, the “Quick View” button should be up and running and the product is shown from every angle and side, true to the real product.

5. Easy and Inclusive Payment Methods

The whole purpose of building an online store is to increase profits but if your payment system is complicated, restricted and not trustworthy then you’ll never be able to convert the visitors into buyers.

The best way is to offer the payment on site, right there and then. The whole checkout process should be quick, easy and simple. Make sure you have various options of payments for your customers like PayPal, Debit cards, Credit cards from all banks, Amazon Pay, Google Pay, Apple Pay, Stripe, Visa Checkout, American Express and Square to name a few.

6. Offer Various Shipping Options

An online store that is set to be successful offers various shipping methods to its consumers. The best and most loved method is free shipping, the customer doesn’t have to pay a dime to receive the product.

If that’s not viable for now then you can also offer a minimum order price to qualify for free shipping. Other than that you should also offer standard shipping, express shipping and even store pick points if possible. The more options you give the more consumers’ trust develops.

Ending Lines

These are just a few things to set your brand on the right course of things but ecommerce is ever evolving and will need you to pay heed to the latest trends in order to stay on top of the game.