Best Practices To Enhance Your Shopify Store’s Design

If you have chosen Shopify as your SaaS (Software as a Service) platform, then you have already initiated with the right step. Shopify is one of the most reliable, scalable and innovative platforms in the current times that allows all the websites to be super user-friendly, easy to load, very responsive, interactive and attractive.

Shopify is a platform that works equally good at all divides be it your cell phone, laptop, personal computer, tab or any other device you may have. Shopify is the most popular platform in the current times and the reason for it being on the number 1 spot is the fact that it offers its customer the most important thing and that is convenience.

The convenience factor is not only for the merchants that are creating their ecommerce website on the platform but also for all the customers that land on the website. 

Creating a website on the Shopify platform is super easy and can be done within a day as it offers a wide range of pre-made templates that can be used for your website but if you are interested in a customized website, hire a Shopify store designer and get the perfect customized look for the win.

Although designing your Shopify store is very easy and can be done very efficiently, you still need to be aware of the best practices that will ensure that the store design works in the best way for your business.

According to the Shopify experts, if you need your store’s design to work in the best way for your business then you need to pay heed to a few things. Your focus should not only be on the design and display of the store but also on the products, marketing, ads and other aspects like descriptions, image quality and order funnel.

All this comes together to give the customers an experience that keeps bringing them back to you. Here are the best practices to enhance your Shopify store’s design to get the best ROI.

The Best Practices to Enhance your Shopify Store’s Design

Choose the Best, Most aTTractive Theme for you Store

Your theme is the backbone of your website, be it custom or premade. Choosing the correct theme will determine how your website appears to the browser who can then turn into buyers. The best thing about Shopify is that it lets you choose from a vast range of templates that will make your store look nothing short of perfect with minimum budget and effort. But if your brand requires a special custom theme than don’t fret, as it is very much possible at Shopify. Your shopify store designer can make you a custom theme that can take your brand image to the right track from day one.

Make Navigation Easy Around the Site

The best way to make sure your potential buyer reaches the end of the conversion funnel is to make the whole navigation process easy, simple and quick. All the information regarding the product should be easy to acquire, then making selections and learning about discounts should be a breeze. Once the customer puts the product in the cart the rest of the process shouldn’t be more than 2-3 steps.

Have a Clever Pop-up and Upsell Strateg

Both pop-ups and upsells are clever tools to make your browsers turn into buyers and for increasing your per order value. But these call-to-action buttons can become a nuisance for the customers and can even make them leave your site. In order to make sure these pop-ups add to your store rather than have adverse effects, use them cleverly in your store’s design. Shopify experts will tell you the best and most sy=uited places for these pop-up to have maximum effect.

Make these pop-up attractive, interactive and interesting for the customers. The deal should be so tempting that the customer can’t say no to it and once a customer has either accepted or crossed the offer, it should never come back!

Fast Loading Pages

Fast loading pages have become an essential part of the ecommerce business as it can be the make or break deal. A normal website should not take anymore than 3 seconds to fully load, if your store is taking even a second more, you are killing your own business.

In fact every additional second can cost a business 10% of the shoppers dropping out of the site, what a waste of resources! Make sure that your product images are compressed, get rid of any nonessential widgets, skip the carousels and don’t opt for third party themes when on shopify.

Inbuilt Design for the Mobile device

Your website should work just as effortlessly and seamlessly on mobile as it works on your laptop or tab. More than 90% of the shoppers are reaching out to your site from their mobile devices through various social media networks, search engines and whatsapp links. For your mobile design, the website must be easy to read, navigate and use. The difference between your stores shouldn’t be so drastic or dramatic that the customer feels that he/she is on a different brand’s site altogether.

Add Videos to Your Website

In e-commerce business the better you display your products the better outcome you will receive as this is the only way to showcase your product in the best possible light, right? Make sure you offer a range of product images in high resolution, adding videos of the product from different angles can be also a great way to boost conversions.

Videos aren’t only supposed to be about the product, it can be a video about the brand awareness or reviews of customers who have used your products. All this evidence is very much relatable and can do wonders for your business, according to Shopify experts.

Ending Lines

The most important thing to keep in mind when designing your Shopify store is to make sure that it is memorable. When designing the store, think like a potential customer rather than a merchant and trust me you will make better decisions.