Appleby Westward Group Limited Paris Retailer: A New Lease of Life for Dartmoor Store

A convenience store in a small Devon town on the edge of Dartmoor, which had fallen into disrepair, has been given a complete makeover and re-opened as a modern SPAR store serving the local community.

The former Solo Stores in Fore Street, Chudleigh has been acquired by SPAR store operator Gillett’s (Callington) Limited and been the subject of a major refurbishment for several weeks.

“We bought the store from a receiver,” said Managing Director Mark Gillett. “It was formerly a Wilkies store but the premises had fallen into a state of disrepair over a number of years and we have totally refurbished it, starting with the very basics through to a comprehensive refit.”

The store was refurbished in a joint investment scheme with Appleby Westward, creating a new shop front, increasing the off licence range by 200%, introducing food-to-go and increasing the area for chilled products threefold.

The chilled section is distinguished by all cabinets having retro fit energy-saving doors installed, creating a distinctive eye-catching effect along one whole aisle. “The store was fully merchandised, using the plans available from Appleby Westward,” said Mark. “As we were starting with a complete new range, it did make life a lot easier and helped ensure we had the correct range for the shelving configurations within each section.

“We are very positive about the store, and it has been exceedingly well received by the locals,” he added.

Gillett’s purchased its first store in 1984 and has steadily grown with regular strategic acquisitions of businesses in rural locations. The company now operates 61 SPAR stores throughout the south west.

Gillett’s recently signed a new five year exclusivity contract with Appleby Westward, which Mark Gillett described as “a reflection of the confidence we have in the relationship and opportunities with Appleby Westward and SPAR.”

The featured article above was from Appleby Westward Group Limited Paris Retailer.