The Biggest Web Design Trends of 2020



Web layout is like a shark – for better or worse, it in no way stops moving.

And, that consistent motion results in evolution, innovation… and now and again some regrettable web layout traits.

Still, it’s correct to keep an eye on tendencies. They regularly lay the foundation for brand spanking new first-rate practices.

There are a few current trends which have already become internet design canon. Responsive and cell-friendly design practices, fast load speeds, clean and person-pleasant UI/UX layout, and emblem-centric layout have these days trended – and continue to be crucial. This is for accurate reason. These practices serve every website (and specially each business website) nicely. Check out: hybrid app development services

But, now not all traits have substance. Not all developments stand the test of time. And, not all website design traits are proper on your enterprise.

As we explained in our study 2019 web design trends:

Your internet site is a important aspect of your logo, and as your logo and marketing method evolves, your site need to as nicely.

After all, your internet site and your emblem need to work in tandem. Misalignment can damage now not only your brand however also your consumer’s trust.

But, the decision to incorporate a fashion into your web site design must continually be determined by means of whether that fashion makes experience in your logo.

So, we don't forget it our process to type via the cutting-edge traits and predict which ones are grounded in sound layout – and which ones will probably speedy fade and emerge as dated.

Here are the maximum famous net design trends and types of 2020:

  • Forward-wondering custom illustrations
  • In-your-face Interstitials
  • Random Shapes
  • Hamburger (Mobile) Menus on Desktop
  • 3D Design Elements
  • Tightening Integration Between Social Media and Website
  • The End of Autoplaying Media with Sound
  • Dark Mode

Let’s test every of these in detail.

1. Forward-wondering Illustrations
Custom illustrations have taken the net via hurricane over the last few years. Businesses of every type – but, specifically SaaS businesses – have embraced this trend with gusto.

Why? Because illustrations are a splendid manner to make complex things extra understandable, the intangible tangible, and the indistinct particular.

Businesses these days are the usage of illustrations on their web sites to explain complicated ideas, draw viewer focus in a aware manner, and create particular visible brand identities. That’s not anything new in 2020.

But, you should keep your eye on those  new illustration trends this yr…

Animated Illustrations

Was that a bit motion you caught out of the corner of your eye? Better appearance over there!

Our eyes are hardwired to note movement. Historically, it’s helped to hold us alive. And, in 2020, net designers are capitalizing in this default human setting.

Animated illustrations are one of the most recent developments being used to direct viewer interest inside web designs.  You’ll see those petite animations on sites all over the web.

Some lively illustrations are merely nonetheless graphics that jiggle, while different illustrated animations are extra thoughtful and complex. When used to their fullest potential, animated illustrations can tell testimonies, give an explanation for principles, or assist visitors navigate a internet site.


This example from Zibbet.Com demonstrates the idea in the back of their carrier – easily selling home made goods on a couple of platforms.

Best of all, like every illustrations, animated illustrations may be custom-designed to visually represent your specific brand. So, the opportunities are quite countless – so long as you’re running with an illustrator who actually is aware your enterprise and emblem identity.

But, be sure to use those animations accurately. Poor placement should draw your target audience’s eye to the wrong area – inflicting more damage than desirable.

If your business offers a service or product that wishes a piece of explaining to assist customers see the price, then an animated illustration that does simply with a view to be a extremely good improve to your website.

Hand-drawn Illustrations

Slick digital photos used to wow us. But, they’ve misplaced a number of their luster through the familiarity of seeing them every day.

Today, in the sea of polished sameness, hand-drawn illustrations stand out. And their recognition is on the upward push in 2020, each in web layout and in 2020 brand design tendencies.

Project control platform Basecamp has been at the forefront of hand-drawn example for years. The cutting-edge generation of their internet site makes use of hand-written notations overlaid over screenshots to help give an explanation for how their service works and highlight positive capabilities. These call-outs are visually unique on the web page and stand out as a end result.

Marketing automation platform MailChimp additionally makes use of distinct hand-drawn illustrations of their net layout. You’ll note that the visible style is absolutely extraordinary from Basecamp’s, supporting to illustrate the flexibility of this instance style