The Untold Story of the Marathon Chocolate Bar

Could you name a chocolate that is braided caramel and covered in chocolate? If you're from the United States, you might be stumped. But if you're from the United Kingdom, you'll probably immediately think of the Marathon bar.
Launched in the 1970s, the Marathon bar was an instant hit. Ads even showed children using them as makeshift jump ropes within the first year. The bar was so popular that it even inspired a short-lived cereal.
However, in 1990, Mars, the company that makes the Marathon bar, decided to rebrand it as Snickers. The name change was met with outrage from fans of the Marathon bar, who felt that the new name didn't do justice to the classic candy.
For years, fans have been clamoring for the Marathon bar to make a comeback. And in 2023, their dreams finally came true. Mars announced that it would be bringing back the Marathon bar for a limited time.
The return of the Marathon bar has been met with excitement from fans. However, some have expressed disappointment that the bar is only available for a limited time. They hope that Mars will eventually decide to make the Marathon bar a permanent fixture in its lineup.