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Sony YAY! Inclines Up Content Production; Increases Investment In Content By 50-60% In FY23 메이저사이트
With summer excursions around the bend, kids type channels are developing their substance line-up to draw in their watchers for the long stretches of April, May and June. Sony YAY!, the children amusement channel front the stable of Sony Pictures Network India professes to have multiplied down on its substance line-up for FY23. "Since our send off five quite a while back, Sony YAY! Has developed multifold and has had the option to accumulate in excess of 43 million watchers on TV the nation over. We have expanded our interest in satisfied by 50-60% for FY23 and over these three months of summer excursions, we have new episodes of our current shows as well as new demonstrates arranged for our watchers to be sent off like clockwork," Leena Lele Dutta, EVP and business head, Sony YAY!, told BrandWagon Online.

The channel has carried out new episodes of its tentpole shows, for example, Oggy and the Cockroaches and anime show Obocchama Kun. Taarak Mehta Kka Chhota Chashmah which is an energized form of the telecaster's famous general diversion (GEC) show Taarak Mehta Ka Ooltah Chashmah, will be back with a third season alongside a film in view of the show for TV scheduled to be sent off in May. In June, the channel intends to send off its new IP named Ha.Go.La. Besides, the channel will carry out another anime show and new episodes of Haste Raho Henry and Ding Dong Bell. In July, Sony YAY! Means to send off its new IPs like Pajama, and has two new shows arranged for merry season and Diwali get-aways. As indicated by Dutta, this year the attention will be on naming of global shows into local dialects. "Our scriptwriters are engaging with children and getting the language subtleties and Indian references. These subtleties are being consolidated in the naming, permitting us to make our named content seriously captivating and appealing to the children," Dutta expressed, adding that the channel has integrated this across dialects including Hindi, Tamil, Bengali, Telugu, among others.

Curiously, Sony YAY's! content contribution goes past TV to advanced medium too. With nine YouTube diverts in play, the telecaster has a different substance line-up anticipated computerized. "Today we have restrictions on the sort of programming we air on TV because of evaluations; be that as it may, with advanced, we have no such constraints. Henceforth, we can carry out satisfied which takes care of each segment. While there are shows on YouTube which depend on characters from our TV content, we are likewise making shows solely for advanced," she made sense of. Right now Sony YAY's! YouTube channel has 4.21 million supporters while its tentpole advanced show Adventures of Kicko and Super Speedo, which runs on a free channel, has 3.09 million endorsers.

The telecaster has arranged a 360 degree showcasing procedure for the year, giving equivalent significance to both over the-line (ATL) and beneath the-line (BTL) initiations. Sony YAY! Has inked a selective organization with KidZania, wherein kids in Mumbai and Delhi will be able to cooperate with toons. Likewise, the channel has arranged lope action in more than 70 urban areas including Honey Bunny and Oggy. The channel additionally plans to do shopping center actuations, and has collaborated with a lodging network for topical informal breakfasts. Authorizing and marketing of clothes, special permitting with various classifications, for example, frozen yogurts and sweet shops are additionally some of BTL exercises arranged by Sony YAY!. With respect to ATL, the station professes to have taken a blend of stations for their advertisements which will be included across GEC, motion pictures and sports types. "We run TV promotions with a plan to catch new crowds and make them land on our channel. We ordinarily plan ATL actuations by purchasing promotion spots for our provincial channels where we don't have a predominant position. Hence, the plans will be explicitly intended for provincial business sectors, for example, Tamil Nadu or West Bengal to help our local viewership numbers," Dutta expounded.