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Super Bowl Advertisers Aim For Light-hearted Commercials After Tough Year 토토사이트
With 30-second spots costing $7 million, the tension is on for sponsors. Some are depending on wistfulness, while others take an advanced point.

LOS ANGELES - Super Bowl publicists this year need Americans to disregard pandemic troubles and spotlight on what's to come: of electric vehicles, mind perusing Alexas, robots and digital money - and furthermore to harken back to the nostalgic past of '90s films like "Austin Powers" and "The Cable Guy."

The Los Angeles Rams are taking on the Cincinnati Bengals in Super Bowl 56 on Sunday at the SoFi Stadium in Inglewood, California. However, for some, the large demonstration of the night will be the advertisements.

Publicists are expecting to convey a portion of idealism with light humor and elegant diversion in the midst of the pandemic, high expansion and pressures among Russia and Ukraine.

"Advertisers are perceiving Americans have had an extremely weighty, troublesome two-year time frame and are reacting by bringing some run of the mill diversion for Super Bowl Sunday," said Kimberly Whitler, promoting educator at the University of Virginia.

NBC sold out of its promotion space energetically and said an undisclosed number of 30-second spots went for $7 million, a leap from the $6.5 million that last year's advertisements went for.

Super Bowl viewership has declined lately. Last year, 92 million individuals tuned in, as indicated by Nielsen, the least viewership starting around 2007. Yet, viewership at other large live occasions like the Grammys and the Oscars has additionally plunged. Appraisals for the Olympics - which NBC is communicating simultaneous with the Super Bowl - are way down, as well. So the Super Bowl stays the greatest night for sponsors.

"It's one of a kind," said Villanova promoting teacher Charles Taylor.

The current year's advertisements will be entertaining and warm, driving Kelly O'Keefe, CEO of brand consultancy Brand Federation, to name this year the "Ted Lasso Super Bowl." It's not on the grounds that two of the Apple+ sitcoms' stars are featuring in promotions - Jason Sudeikis for TurboTax and Hannah Waddingham for Rakuten.

This is on the grounds that the promotions, similar to the sitcom, will be "nothing excessively weighty," O'Keefe said. "It's interesting, positive, and satisfies you - yet doesn't dive excessively deep."