TurnKey PR Review - Crowdfunding PR Media Relations

There’s a lot of fly by night PR websites going around online these days who are targeting crowdfunders. Its very important to understand the actual process they use and what they will deliver. In order to attain widespread media coverage, we at TurnKey PR approach media gatekeepers with newsworthy, timely, and interesting ideas for blog posts, on-air interviews, broadcast segments, and articles. This permits us to promote your key business and branding objectives in a form of way that can resonate with its audience, and the media.

For each story that is generated on your behalf by TurnKey PR, we A/B test the idea on smaller samples of media contacts, analyze and measure responses, iterate on the starting pitch and then, depending on which story garners the best results, scale up. Traditional PR campaigns tend to follow the ‘one pitch fits all’ strategy that is based around a standard press release. Due to the way we opt to conduct things, we have been aetble to stand out from the crowd.

Viral PR from TurnKeyPR

At TurnKey PR, we know the importance of going viral. The ‘viral circle’ is a symbiotic relationship between social media and mass media that causes products, videos, ideas, and stories to ‘go viral.’

In order to do this, we need stories that are strategically in sequence with cool hunters, subject influencers, and viral websites. (We are referring to the types of sources that are tracked and followed by mass media outlets that are well-known for being the 'traditional ones.') At mainstream outlets, we encourage key media gatekeepers, like on-air talent, reporters, producers, and editors, to share the story on their social media channels, as our snowball gathers momentum with mainstream media. This will replenish the starting social media bounce. The result of this is an immense number of viral impressions that could reach the millions.

Turn Key PR’s Social Media

We have created a new form of social media that goes by the name of ‘multichannel storytelling.’ As you know, social media account is a ‘channel.’ Multichannel storytelling permits organizations and companies to tell cohesive stories across all channels.

Utilizing storytelling methods, such as dramatic tension, character development, and storylines, we connect the lines between the dots instead of focusing on an individual tweet or post as stand-alone content.

Experienced TurnKey PR Team

We enjoy the process of supporting and creating memorable audience experiences, PR stunts, and crowdfunding events. We strongly believe that good experiences should be built with social media, mass media, and grassroots opportunities in mind.

Of particular importance is preparing and planning for circumstances that are challenging such as major breaking news, logistical issues, issues with hired talent, and inclement weather. Although we can create events and stunts of all types, we’re especially strong in handcrafting experiences that are uplifting and that inform, inspire, entertain, and empower.

Influencer Outreach

For a tiny fraction of the equivalent advertising cost, it’s possible to attain millions of dollars worth of shares, likes, and mentions, with a little imagination and creativity. This can be achieved by an influencer outreach campaign by offering strategic incentives to subject influencers in exchange for the publication and placement of key branded content. It can be special care packages or product giveaways. The specialty areas of TurnKey PR include event-based influencer outreach at trade conferences of the industry, Hispanic community influencers, feature and lifestyle bloggers, and mommy bloggers.

Market Research + Surveys

By performing market research, and surveys to discover interesting data, we can make brands and products more media friendly and newsworthy. At TurnKey PR, by packaging data as quantifiable trends, comparisons, indices, and rankings, we regularly ‘create’ this news. It’s very easy-to-comprehend framework that brings structure and order.

In order to uncover findings and results that can potentially contribute directly to our client’s strategic objectives, generate significant viral buzz, and attract widespread media attention, unlike research conducted for an academic journal, we at TurnKey PR specifically structure our research questions. That’s how TurnKey PR handles your crowdfunding PR to get your real results, not vague promises.

Watch our TurnKey PR review of recent crowdfunding projects who succeeded using our step by step process!

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