The primary purpose of a website is to establish your online presence and to promote your services/products to a larger group of the target audience Why is there so much emphasis on online promotions? It’s because the outreach of the internet is virtually boundless, with an estimated user base of 4.72 billion who spend at least 170 minutes per day online. This advent of the internet has compelled companies big and small all around the world, including Bahrain, to invest in website development. More companies are hiring experts in web design in Bahrain to launch an online platform that would showcase their products and services. But is that enough?
(Source:https://datareportal.com/global-digital-overview#:~:text=The%20number%20of%20internet%20users,900%2C000%20new%20users%20each%20day https://www.statista.com/topics/1145/internet-usage-worldwide/#:~:text=As%20the%20internet%20has%20become,day%20online%2C%20primarily%20via%20smartphone)
Web design , development, and deployment cover just the first phase of online promotion. It has to be followed by SEO, PPC, content strategy, and other online marketing techniques, including social media marketing. Platforms like Facebook, Instagram, Twitter, YouTube, Pinterest, and likewise allow you to spread the word about your business among the target audience, with immediate returns. So when hiring for web design, make sure that they have professionals with experience in marketing for social media company in Bahrain.
Leverage Social Media for Web Design and Development
Below are a few suggestions that will help you understand how to use social media as a powerful tool to your web design efforts.
Interlink Your Social Media Pages
Both the website and social media pages should go live at the same time, with both platforms being interlinked with each other. Create posts on social media with links that will lead the users to your website. You also need to make the icons of social media platforms clearly visible on the website so that the consumers and site visitors start following you for regular updates. This helps one to reach out to a broader spectrum of potential consumers.
On-site Social Media Logins
When designing the website you must integrate social media login. That way the user can directly log in to the site account through networking platforms without having to create their individual log-in id and password. It generates better conversation and engagement with the target audience.
Ease of Sharing Content
The content on your website, such as blogs, articles, videos, promotional banners, etc. should be optimized well so that the user finds ease in sharing the same across social media platforms. When the user tweets, pins, or posts your content tagging you on their profiles it creates a personalized engagement that strengthens the business-consumer relationship.
Embed Social Media Videos
At present videos are the most popular and widely appreciated content online. People enjoy watching videos and connect better with the brand through them. So, embedding related videos from social media sites like YouTube on the website is highly recommended by experts to increase visitor traffic.
To make all the above-mentioned deliver favourable results for your business, you need a strong work partner and collaborator; a trusted and reputable web design company in Bahrain with a team of skilled professionals. Socialight Digital Marketing is one of the leading digital marketing firms in the region, with experience in managing both local and international projects. They have a great reputation for providing the best in terms of business promotions online, owing to their extensive marketing expertise as a social media firm in Bahrain.
Blog Source: https://www.socialight-marketing.com/enhance-your-web-design-efforts-with-right-social-media-strategies/